Radio 101

Today is Saturday, Jan. 9.  It's been 3 days since the radio program on KOOP.org with me as the guest went on the airways. You can download and listen to the podcast here.

I actually listened to the podcast for the first time last night, mostly because a) I was de-pressurizing and b) I didn't expect to be surprised by anything that happened. In my view, the interview went well considering this was my first 'live' interview and I think we (the hosts and I) were able to get some key pieces of information out to the listeners. We talked about the new media vs. the old, the power of free content in creating followers, the difference between a website and blog, the tools to identify and address your target audience. We even spent sometime on the Long Tail concept. I didn't get to talk about the 1000 true fans which answers 'am I ever going to make any money doing this?' but for the most part, we covered the marketing strategy side pretty well.

However, I probably would do some things differently next time. Unbeknownst to me, listeners were also interested in the mechanics of doing the things that I was talking about, the tactical side of marketing. These would be things like steps to start a website or a blog, choosing a business friendly social media site and the process of accepting checks online. Although I am a marketing strategy and product planning guy, if my target audience is looking for tactics and ‘how to’ answers, this they should receive. That is the essence of any good strategy!

Now that this part of the journey is over, it's time to move over to the second part. I've just started re-designing my new website. I plan to fire my old hosting company and move the website to a new host. The reason? The new company provides a content management system (CMS) that makes it easy for me to make changes to my website. My old hosting company used a pitiful software tool for designing a website with lots of limitations and would charge for any major changes that were outside of the software capability. Since I plan to make ongoing changes to the website, it was time to pay a bit more and move up the capability ladder. This fits my marketing strategy for the next phase of my business.

For those of you who listened to the show, let me know if have any questions and I'll answer it on the blog.